Communicating effectively with clients

Is something we do wrong most of the time

Roots of software quality were taken from TQM

Communicating with a customer on a tangible product easy

Corresponding on something intangible involving lots of people is hard

And most of the time that’s where we go wrong

Groups of the software vendor and groups at the client end are not always on the same page

The infimous requirement diagram we all have seen is illustrates this very well

The same was my finding on a case study I did on project escalation published here:
https://goo.gl/rTnsHA

Lesson:
Be sure to keep the key stake holders on the same page, and try to stick to it.